By - Jim Berry

Easy Ways to Increase Your Earning Potential Today

Are you sick of feeling as though you always have more bills than income? Every month, you work hard to bring home a decent wage to support your family. Yet, somehow, when you need funds, there never seems to be anything available in your bank account. Sometimes, the problem might be that you’re struggling to manage your budget. Not knowing how to properly look after your money could mean that you spend too much, too fast. In other circumstances, your issue might be that you’re not taking advantage of opportunities to increase your earning potential. If you’re already doing everything you can to reduce excess spending and improve your financial habits, but you’re still facing money worries, then the following earning boosters could be just what you need. Let’s look at some quick and easy ways to turn your life around.

Consider a new job

All jobs have their pros and cons to consider. However, some roles definitely pay more than others. If you feel as though you’ve already gotten everything you can out of your current position, and there’s no room left to grow, a new role might be the best option. If you don’t want to switch away from the current company that you’re with, you could ask about switching to a different department. If there’s nowhere else for you to go in your current business, then it might be a good idea to see what someone can offer you elsewhere. Many people who switch jobs can take advantage of looking to improve earning potential than those that stick with the same role. Remember, if you do decide to switch to somewhere new, take your time to find something that actually appeals to you. Don’t just jump at the first offer you get. Play the field first.

Stick with learning about topics that you’re genuinely interested in. This will give you an opportunity to get a job in a space that you enjoy.

Improve your reputation

Reputation can make a big difference in your earning potential these days. In a world where we’re constantly connected to the internet, your image online might help you to find a new or higher-paying job. For instance, if you’re connected to the right people on LinkedIn, then you might speak to someone who can give a good word for you in a higher-paying department in your company. Start by auditing your existing personal brand online. See what people will find if they look for your name. If you have any unprofessional social accounts that are set to public, make them private immediately. Once you’re ready to begin building a name for yourself, look for opportunities to network and show off your skills. This could mean that you join some professional groups, comment on forums, or even visit local events from time to time.

Once you’re ready to begin building a name for yourself, look for opportunities to network and show off your skills.

Develop your skills

Sometimes, jobs will pay you a higher wage for a reason. A career that requires a specialist skill will often pay more than a basic entry-level job. With that in mind, it might be worth building on the talents that you already have. Think about the kind of things that you enjoy doing. Maybe you could work on something like coding or improving your technical expertise. The best way to boost your chances of getting your new skills recognized is to check out some student loans and head back to school. There are tons of different courses that you can take to add new certifications to your resume. You could also look into building out your knowledge about other topics online, taking free courses in your spare time. Stick with learning about topics that you’re genuinely interested in. This will give you an opportunity to get a job in a space that you enjoy.

Ask for a promotion

When’s the last time you just asked your boss whether they could pay you more? If you know that you’ve been delivering excellent work for a good while now, then it might be a good time to ask for a raise. Most business leaders won’t want to take the risk of losing an employee that’s valuable to the team. Check websites that list job openings and find out if there are any higher-paying companies out there that provide a better wage for the role you do now. This will give you a good starting point when you start asking for a wage. If you’re nervous, remember that hiring new team members comes with its own costs. If you’re a great employee, your boss would prefer to keep you around most of the time—even if that means paying more.

If you want to be able to pay your bills each month without worrying about your bank account, it’s worth keeping your mind open to ideas that could increase earning potential.

Start a side hustle

Finally, if you’ve already gone and built some new skills at school, but you haven’t found the perfect job to use them in yet, why not try creating your own career with a side hustle? This is basically a job that you can do on the side to add more income to your bank. Many people have discovered that they can put a few extra hours into their work online each day and make a hefty amount of additional income. Thanks to the gig economy, it’s easy to find opportunities to make cash with things like graphic design, content writing, website development, and more. Start by making a list of the kind of things you’d be interested in doing. You might even decide to create your own business and sell items online using a dropshipping company. Dropshipping services handle things like manufacturing and shipping products for you, so you just need to build a brand and find customers.

Increase your earning potential

Money might not make you happy, but it’s one of the most important things in many of our lives. If you want to be able to pay your bills each month without worrying about your bank account, it’s worth keeping your mind open to ideas that could increase earning potential. Whether you’re developing new cash opportunities with your current employer or thinking about becoming your own boss with a side hustle, make the conscious effort to invest in yourself this year. The quicker you start working on your new earning opportunities, the more money you’ll make for your future.

By - Jim Berry

5 Tips for a Memorable Holiday Card for Your Business

In a time when most communication takes place online, receiving a personal holiday card in the mail is a welcome treat—and one that can help build stronger business relationships while supporting your company’s brand.

So how can you be sure that your company’s holiday card earns a place on the mantel or card display and isn’t just tossed in the recycling bin? Start with a high-quality card from a well-known stationer like Crane, and then remember these tips.

1. Reflect Your Brand

Although sending a holiday card spreads cheer and acknowledges the spirit of the season, it’s a marketing tool ultimately, giving you a chance to thank your customers for their business and maintain top-of-mind awareness. Therefore, it’s important that the design you choose reflects your company brand and sends the right message to customers. Try to choose card designs that align with your brand colors, imagery, fonts, and overall corporate identity. That doesn’t mean you have to stick to boring or conservative designs, but you should consider the message you’re sending. Even conservative businesses like accountants or attorneys can incorporate whimsical or colorful designs into their cards when done appropriately.

2. Consider a Photo

Photo cards are among the most popular design choices for holiday cards. After all, who doesn’t love seeing the smiling faces of friends and family that they might see all that often? Photo cards are also appropriate for businesses and are likely to get the recipients to look more closely at them. Photo cards work well both for businesses where customers have regular contact with your team and for those where your customers might not see you and want to put faces to names. They are also a great choice for family businesses. Including a family photo on the holiday card supports your “family-owned” brand and a personal touch to the card.

3. Make it Personal

Speaking of adding a personal touch, the most memorable holiday cards are those that have a personal touch. Nothing will send your card to the bin faster than a preprinted card that was clearly a mass mailing. People want to feel special and acknowledged, and adding a personal touch to the card creates that feeling. Hand-signing cards is ideal, but not always practical, but many printing companies can add digital signatures that mimic the look of a signature. Another option is to have your team send cards to specific clients with a personalized message thanking them for their business or mentioning a specific memory or project.

Sending business holiday cards is a key part of your marketing, so take the time to do it right.

4. Take Care with Messaging

Understanding your customer base and being culturally sensitive is important all the time, but in particular during the holidays. It’s important to choose holiday cards and write messages that are sensitive to your customers' religious and cultural preferences. This means avoiding cards with overtly religious messages or focused on the religious aspects of the season, instead opt for more neutral designs and greetings. The primary exceptions are if your business is devoted to a specific religion (eg. a Christian bookstore), if you are certain that your customer base is of a specific faith, or if you’re sending greetings for a holiday you celebrate (for example, if you’re of the Jewish faith and sending cards for Hanukkah). Even then, it’s best to opt for cards that have more subtle religious imagery and messages. If you’re unsure, choose a more universal “Season’s Greetings” or “Happy Holidays” theme.

5. Mail Carefully

There’s no point in putting time, effort, and money into your holiday card only to have many of them returned undeliverable because you have incorrect addresses. Devote some time to updating your mailing list, adding new contacts, removing old or outdated addresses, and removing duplicates. If you’re sending cards to contacts and clients at other companies, make sure that the recipients are still with the company and that you have their titles correct.

This means that you should begin working on your holiday cards well in advance. You might not be thinking about the holidays yet in October, but it’s best to get your company cards in the mail as close to Thanksgiving as possible. Not only does getting your card in the hands of your contacts early make it more memorable—it’s not going to get lost in the pile of cards filling mailboxes the week before Christmas—but it also ensures that people receive them before they head out of the office for the holidays. Many people take time off in the days before and after Christmas, and if your cards are mailed late, they won’t be seen until after the New Year. If you are running late with your holiday cards, consider sending New Year’s greetings instead.

Sending business holiday cards is a key part of your marketing, so take the time to do it right. Your customers will be happy to receive them and remember your company in the year to come.